Jesús Villalba’s notebook

Food and hospitality,
told from the inside.

Fermentation, seasonal produce, technique, and the ideas reshaping hospitality in 2026. Everything I learn in the kitchen ends up here.

Boardroom table laid for a leadership lunch, with hand-made ceramics and glassware
Business · Strategic Hospitality

The seven failures that ruin a corporate lunch

Delays, dietary requirements that arrive too late, budgets that grow. The seven failures that recur most — and why none of them happens at the table.

12 Aug 2026 · 7 min read
Round table seen from above with eight different plates served around it
Gastronomy · Corporate Dining

The Invisible Logistics: eight guests, five restrictions, one menu

Coeliac disease, allergies, intolerances and a vegan guest, all at the same table. Here's how a complex corporate dinner gets solved without anyone noticing.

5 Aug 2026 · 5 min read
Table laid at sunset beside an olive grove, glasses and candlelight in the foreground while the chef finishes laying the table behind
Hospitality · Madrid Life

The Art of Coming Together: Madrid's perfect host

September brings the urge to have everyone round again, and the same old reluctance to cook, serve and wash up. Here's how to host without any of the hard work.

3 Aug 2026 · 5 min read
Collection of botanical garums in different fermentation stages
Gastronomy · Fermentation · Innovation

Botanical garum: the umami drawn from the earth

The Roman technique behind garum, taken into the plant kingdom. Mushrooms, roots and seasonal vegetables fermented for weeks to draw out an intense botanical umami.

31 Jul 2026 · 4 min read
Garum amphorae loaded onto a Roman merchant ship
Gastronomy · Fermentation · History

Salt, viscera and sun: the Roman method behind garum

Heads, viscera, salt, and the Mediterranean sun as the only oven — the technique's real origin, on film.

29 Jul 2026 · 4 min read
Toasted bread with anchovy, boquerón and bluefin tuna, the makings of a garum
Gastronomy · Fermentation

Garum: the Roman ferment making its way back to the table

Two thousand years ago, fish was fermented on the coast of what's now Spain. The same idea is turning up again in serious kitchens — mine included.

26 Jul 2026 · 4 min read
Private dining service beside an olive grove at dusk
Hospitality · 2026 Trends

Domestic hospitality: the luxury that skips the booking

The most discerning diners no longer want a table at the best restaurant in town. They want a door that opens for them alone.

26 Jul 2026 · 4 min read

The technique, minus the mystery.

Fermenting carries more mystique than it deserves. This notebook sets out, step by step, the techniques I use daily in professional kitchens — garums, misos, pickles — so your first jar is a success, not a guess.

The first entries in a notebook that will grow every week. Check back soon — or get in touch about availability in the meantime.