The journal of Jesús Villalba

Food and hospitality,
considered from the inside.

Food, technique, private dining and the ideas shaping how people gather around a table — from intimate dinners to important business lunches. What I learn in the kitchen, I write about here.

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Wooden table prepared for a private-chef experience in Madrid
Private chef · 2026 pricing

How much does a private chef cost in Madrid and what is included?

Published rates, what the proposal covers and what can change the final quote before you book.

28 September 2026 · 8 min read
A discreetly set table prepared for a business lunch with an important client, with a working folder, notebook and laptop
Business · Client Hospitality

What a CEO really expects from a lunch with an important client

It is not the menu. It is the certainty that nothing at the table will pull the conversation off course.

14 September 2026 · 6 min read
Corporate Christmas dinner in Madrid with a carefully prepared executive table and professional service
Business · Strategic Hospitality

Christmas company dinner in Madrid: how to make it feel considered, not routine

How to choose the format, setting, menu, logistics and budget without turning the organisation into another problem.

9 September 2026 · 8 min read
Executive table prepared for a corporate lunch, with understated tableware and glassware
Business · Strategic Hospitality

The seven mistakes that ruin a business lunch

Late service, dietary requirements handled too late and budgets that drift. Seven recurring failures — and why none begins at the table.

12 August 2026 · 7 min read
Round dining table prepared for eight guests with different dietary requirements
Food · Business lunches and dinners

The invisible logistics: eight guests, five dietary requirements, one menu

Coeliac disease, allergies, intolerances and a vegan diet at the same table — resolved without making anyone feel like an exception.

5 August 2026 · 5 min read
Private dinner prepared at sunset beside an olive grove, with the chef finishing the service in the background
Hospitality · Life in Madrid

The art of reconnection: the perfect host in Madrid

September brings people back together, but rarely a desire to cook and clear up. How to enjoy your own table without giving up the pleasure of hosting.

3 August 2026 · 5 min read
A collection of botanical garums at different stages of fermentation
Gastronomy · Fermentation · Innovation

Botanical garum: umami drawn from the earth

Roman garum carried into the plant kingdom: mushrooms, roots and seasonal vegetables fermented slowly to draw out a deep botanical umami.

31 July 2026 · 4 min read
Amphorae of garum being loaded onto a Roman merchant ship
Gastronomy · Fermentation · History

Salt, offal and sun: the Roman method of garum

Fish heads, offal, salt and Mediterranean sun — the original method behind garum, explained from the source.

29 July 2026 · 4 min read
Toast with anchovy, boquerón and almadraba tuna used to explore the principles of garum fermentation
Gastronomy · Fermentation

Garum: the Roman fermentation making its way back to the table

Two thousand years ago, fish was fermented along the coasts of Hispania. The same principle is finding its way back into contemporary cooking.

26 July 2026 · 4 min read
Private dining service beside an olive grove at sunset
Hospitality · Private table

Private hospitality at home: a table built around you

The most discerning diner is not always looking for the best table in town. Increasingly, the appeal is having the right table made private.

26 July 2026 · 4 min read

A journal that will grow week by week. Food, hospitality, technique and the thinking behind a well-considered table.